GCE
Case Studies

Programmes engineered for the world's biggest lifestyle moments.

A closer look at recent GCE programmes across Formula 1 hospitality, driver interviews and luxury brand partnerships.

Paddock with Lance StrollYacht hospitality with Fernando Alonso
01
Aston Martin Aramco F1 Team
Monaco Grand Prix 2026

Aston Martin Hospitality — Paddock, Yacht & Trackside.

A three-day programme through the sport's most coveted weekend. Full paddock access, private hospitality aboard the Aston Martin yacht moored at Port Hercule, and trackside viewing across qualifying and race day — orchestrated for a hand-selected group of press, partners and clients.

  • Paddock Access
  • Yacht Hospitality
  • Trackside
  • Press Programme
McLaren × The Vale — Lando Norris, Sustainability & AI.
02
McLaren Racing
British Grand Prix 2026 · Silverstone

McLaren × The Vale — Lando Norris, Sustainability & AI.

A weekend built around McLaren's cultural and commercial narrative — a 1:1 interview with Lando Norris and the McLaren CMO on sustainability, brand strategy and the team's partnership with Google Gemini showcasing AI at the edge of motorsport. Anchored by a luxury hospitality collaboration with The Vale.

  • Lando Norris Interview
  • McLaren CMO
  • Google Gemini
  • The Vale Hospitality
  • Sustainability
Carlos Sainz & Damon Hill — A Legacy Story.
03
Williams Racing
Williams Racing Collaboration

Carlos Sainz & Damon Hill — A Legacy Story.

Paddock-side access and two 1:1 interviews — Carlos Sainz on his first season in blue, and Damon Hill on Williams' historic evolution from Mansell and Prost through to the modern era. A story about heritage, engineering culture and why Williams still matters.

  • 1:1 Sainz
  • 1:1 Damon Hill
  • Paddock Access
  • Heritage Storytelling
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